RISE "New York Is For Lovers" Apparel Collection

Additions to the brand’s HIV/AIDS awareness campaign.

Fashion
7,975 Hypes 0 Comments

RISE has unveiled an apparel collection to complement its earlier PUMA collaborative debut to support the NYC brand’s HIV/AIDS awareness campaign, “New York Is For Lovers.” Setting itself apart from the rest of the industry, RISE is a small but passionate collective with humble beginnings. In addition to a selection of items produced on its own, RISE has also worked with San Francisco-based sportswear label Golden Bear to produce a premium varsity jacket offering. The range also highlights a RISE for HEX #NYIFL Sneaker Duffle, a perfect union of form and functionality. A highly personal item for RISE founder Chase Ceperano, the item is an accessory must-have specifically designed to store all of your favorite travel items and includes a distinct unit to stow your sneakers.

In tandem with the initiative’s ongoing message, all of the set’s items are meant to raise awareness for the HIV/AIDS epidemic and to reengage difficult discussions regarding the disease. For Ceperano, the topic hits especially close to home as his father died of AIDS-related complications in 1994. As of 2012, approximately 35.3 million people are afflicted globally by the pandemic. Through this modern crusade, Chase hopes to eliminate the stigma surrounding the condition and to empower friends and strangers alike to fight for change. The “New York Is For Lovers” pop-up shop will be held in New York’s SoHo district tomorrow where the RISE x PUMA sneakers will also be debuted. Together, the two brands will donate $15,000 USD to benefit amfAR, The Foundation for AIDS Research, through pioneering study. You can find more information on the event here. The full apparel collection will drop December 1 at RISE online.

Read Full Article

What to Read Next

New York City's Little Island Park is Now Open to the Public
Design

New York City's Little Island Park is Now Open to the Public

The 2.4-acre park covered is established along the Hudson River.

Verdy Taps Alex Moss New York for Girls Don't Cry/Wasted Youth Jewelry Collection
Fashion

Verdy Taps Alex Moss New York for Girls Don't Cry/Wasted Youth Jewelry Collection

Available exclusively at Isetan Shinjuku.

KITH, Nike and the New York Knicks Connect for Multi-Dimensional Footwear and Apparel Collection
Fashion

KITH, Nike and the New York Knicks Connect for Multi-Dimensional Footwear and Apparel Collection

One time for the city that never sleeps.


Over 100 Artists Donate Works to Raise Money for Culturally-Significant Institutions in New York
Art

Over 100 Artists Donate Works to Raise Money for Culturally-Significant Institutions in New York

Participating artists include Jenny Holzer, George Condo, Derrick Adams among many others.

Woman Receives 11 Tattoos in One Week to Show Evolution of Americana Tattoos
Design

Woman Receives 11 Tattoos in One Week to Show Evolution of Americana Tattoos

Inspired, or just plain crazy?

Child Cancer Patients Design Nike Sneakers as Therapy
Footwear

Child Cancer Patients Design Nike Sneakers as Therapy

Sneakers have the power to heal after all.

Wrenchmonkees x Red Wing Heritage Iron Ranger No. 4545 Boot
Footwear

Wrenchmonkees x Red Wing Heritage Iron Ranger No. 4545 Boot

Not your average boot.

Colin Trevorrow Discusses 'Star Wars: Episode IX' and the 'Jurassic World' Sequel
Entertainment

Colin Trevorrow Discusses 'Star Wars: Episode IX' and the 'Jurassic World' Sequel

“Directors require a level of confidence that can border on the delusional.”

You Can Now Play as Tyler, The Creator & the Teenage Mutant Ninja Turtles in 'Tony Hawk's Pro Skater 5'
Gaming

You Can Now Play as Tyler, The Creator & the Teenage Mutant Ninja Turtles in 'Tony Hawk's Pro Skater 5'

Show off your Pizza Guy Grab with Donatello.


Jeremy Clarkson Introduces Amazon's Newest Delivery Drone
Tech

Jeremy Clarkson Introduces Amazon's Newest Delivery Drone

We are officially entering the age of ‘The Jetsons.’

RSVP Gallery Distressed T-Shirt and Hoodie
Fashion

RSVP Gallery Distressed T-Shirt and Hoodie

Unique and made-to-order.

Kiko Kostadinov Brings Japanese Workwear Sensibilities to Western Streetwear
Fashion

Kiko Kostadinov Brings Japanese Workwear Sensibilities to Western Streetwear

“I like the idea of people misjudging you. ‘Is he homeless? Is he rich?’”

Lupe Fiasco Disses Kid Cudi on Stage
Music

Lupe Fiasco Disses Kid Cudi on Stage

“If I see him in the streets, it’s getting’ muthafuckin’ ugly.’

The Man Behind Japan's Biggest Streetwear Brands Is British
Fashion

The Man Behind Japan's Biggest Streetwear Brands Is British

Meet Cav Empt co-founder Toby Feltwell.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.