Last month, Tom Ford announced that he was going to go a different route than the usual runway show for his Spring/Summer 2016 collection. Now, we know what that “Something different and special” was that he was talking about: a video starring Lady Gaga. Set to Nile Rodgers’s “I Want Your Love,” the piece is effectively a disco party with Gaga and models Mica Arganaraz, Lexi Boling, Kayla Scott, Xiao Wen Ju, Valery Kaufman, Aymeline Valade, Lida Fox, Lucky Blue Smith, Alex Dunstan, David Agbodji and Tarun Nijjer front-and-center. Said Ford of the Nick Knight-directed, Benoit Delhomme-shot vid:
Having a runway show has become so much about the creation of imagery for online and social media and watching a filmed fashion show can be like watching a filmed play [which is never very satisfying]. It was a great deal of fun to do and I think that the video captures the spirit of the collection in a way that a filmed traditional show would not have.