The First Review of adidas's 3D-Printed Futurecraft Prototype
Taking a look at what the Futurecraft means for the future of footwear.
adidas only announced yesterday its new revolutionary 3D-printed Futurecraft performance sneaker, but Germany’s Turnschuh.tv has already received a prototype of the shoe and has shared its thoughts in a video review. In the clip, Solebox owner Hikmet Sugoer and partner Simon Bus discuss the game-changing possibilities that the new concept presents. Mentioning the elimination of transportation time, Sugoer and Bus consider a new model that involves a JIT (Just-In-Time) inventory system where the Futurecraft will be manufactured in-store immediately upon order, completely customized to the customer’s needs.
The review is also brutally honest, with Bus admitting that the