adidas only announced yesterday its new revolutionary 3D-printed Futurecraft performance sneaker, but Germany’s Turnschuh.tv has already received a prototype of the shoe and has shared its thoughts in a video review. In the clip, Solebox owner Hikmet Sugoer and partner Simon Bus discuss the game-changing possibilities that the new concept presents. Mentioning the elimination of transportation time, Sugoer and Bus consider a new model that involves a JIT (Just-In-Time) inventory system where the Futurecraft will be manufactured in-store immediately upon order, completely customized to the customer’s needs.
The review is also brutally honest, with Bus admitting that the adidas Futurecraft is “not what you would say a beauty.” In addition, the pair also concur that the sole is stiffer than the Boost, making it a slightly less comfortable wear. And of course, Sugoer asks the question that everyone has been wondering concerning the 3D-printed sole: “What happens when you step in shit?” Nonetheless, the review overall is positive and definitely highlights the big step forward that the Futurcraft represents for footwear. You can watch the full video review above.