The World's Biggest House of Hoops Opens in New York City

Nike and Foot Locker join forces to open the world’s largest House of Hoops in the world in the

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Nike and Foot Locker join forces to open the world’s largest House of Hoops in the world in the very mecca of basketball, New York City. Located outside Madison Square Garden (at 2 Penn Plaza), the 5,100-square-foot pop-up store will feature many of Nike’s important performance and lifestyle pillars including Nike Basketball, Nike Sportswear and Jordan Brand. The massive space will be an important part of the upcoming NBA All-Star Weekend festivities that are set to take place next month between February 13 and 15.

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