California hip-hop collective OverDoz make use of the fun video to their Hit-Boy-produced single “Rich White Friends” to send out an important message. The Calmatic-helmed visual highlights the importance of having a good time, even in times of struggle and self-reflection. Or to put in the director’s words:
“A lot of people are making songs and visuals about today’s world problems, but they are all dark and very serious. OverDoz. is a fun and vibrant group so I just wanted to touch on topics we all relate to, but capture the colorful, unique vibe that OverDoz. is known for. Ultimately, sometimes we have to laugh to keep from crying.”
As far as OverDoz is concerned, the clip carries quite some truth in it.
“The concept for the song came from an experience during last year’s Coachella Music Festival. We were invited to the festival by some of our white homies. During the weekend, we stayed at their mansion and just witnessed all the crazy shit they were doing. At one point, we even heard one of them yell out ‘nigga’ when a Kendrick Lamar song came on. Ultimately, ‘Rich White Friends’ is just our view of what’s going on in the world today, everyone’s story is different, this is ours.”
Watch the impactful visual above and be on the lookout for the group’s upcoming album.