H&M to Collaborate with Coachella on a Clothing Line

After previewing its broadened scope with the campaign for its Sport line just last week, here H&M continues to expand its focus, centering on festival season in its latest collaboration. The Swedish retailer is set to team up with none other than the world-famous Coachella festival to develop a line of co-branded apparel – “H&M Loves Coachella.” The collaboration comes as the fruit of a six-year partnership between the two parties. As one might expect, the collection will encompass already-popular staples for men and women, ranging from ladies’ crop-tops, tunics, and fringed shorts to men’s graphic T-shirts and lightweight shorts. Look for the collection to hit stores in the U.S. beginning March 19, with a worldwide and online release following on March 26.