Facebook Reports $12.46 Billion USD in Annual Revenue

Facebook is undeniably the largest social network in the world, and its earnings reflect the company’s influence. The company’s fourth quarter earnings were 45 percent higher than last year’s, with a profit of $701 million USD. The company generated $12.46 billion USD in 2014, 58 percent higher than last year’s. Facebook largely dominates the mobile time usage pie relative to other apps, making the Facebook mobile application’s News Feed interface a major advertising platform. The company still has many potential revenue streams that are yet to be tapped — for example, Instagram, which has over 300 million users, is just beginning to advertise, and the company’s recent acquisition of WhatsApp, which has more than 700 million users, has not yet been monetized at all. For more information on the company’s 2014 performance, click here.