Building off a successful partnership is another highly anticipated collection from Parisian label BWGH for PUMA. The 2015 spring/summer collection boasts new color palettes with surprising fabrics for a range of footwear, apparel and accessories. BWGH, which stands for “Brooklyn We Go Hard,” was founded in 2010 by David Obadia and Nelson Hassan, with the vision of relaying their experiences into their designs. Blending with PUMA‘s rich sporting heritage, the collaboration sees an urban interpretation of sportswear classics, creating a contemporary line with pieces made of sophisticated materials. The collection features a color palette of rich blues, grays and khaki, and is complemented with a reinterpretation of one of PUMA’s most iconic sneakers — the R698. This BWGH X PUMA 2015 collection will be available at Foot Patrol, SNS and Slam Jam, starting January 31.
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