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Brooklyn We Go Hard (BWGH) is a Parisian streetwear label that incorporates elements of hip-hop culture and streetwear into its products, founded by David Obadia and Nelson Hassan. BWGH started out producing T-shirts bearing pictures taken in Brooklyn, that involves of artists. The brand sells a line of apparel that has seen collaborations with colette, Ronnie Fieg, Maison Kitsune, Opening Ceremony and PUMA.