BWGH for PUMA "Darkshadow" Apparel Collection

After getting an early preview of the BWGH for PUMA “JOY” collection, we’ve now got a first look at

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After getting an early preview of the BWGH for PUMA “JOY” collection, we’ve now got a first look at the “Darkshadow” apparel range — the first of several ranges falling under the “JOY” collection. The aptly titled range includes a complete line of performance and leisure wear, including sporty tees, jackets and sweats, as well as button-down shirts, a blazer, and down jacket. Designed by Ludovic Zuili – an original member of the BWGH collection – with guidance from founder David Obadia, the range goes heavy on the color blocking and abstract camo patterns, all done in a color palette dominated by black, grey, white and pastel yellow. Like the coinciding footwear, the apparel range will release at BWGH and select stockists starting May 1.

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