Produced in conjunction with London imprint The Rig Out, Reebok Classics premieres the “Show Me Your Classics and I’ll Show You The Future” short film, which was sponsored by Patrón Tequila at Shoreditch Studios. Directed by Anthony Cook, this video piece explores the story of a brand that not only helped shape modern, performance-based sportswear, but also British youth culture and style. “The film is a celebration of creative youth: the current pioneers who are making music, creating great record labels, making flyers and magazines. They are crafting their own future as well as shaping ours. Their story challenges us all to focus on the present and the future.” Check out the accompanying lookbook here.
- Anthony Crook