Having linked up earlier in the year to celebrate the Instapump Fury’s 20th birthday (seen here), the duo of mita sneakers and Reebok have officially unveiled their take on the iconic Pump silhouette for its own 25th anniversary. Nicknamed the “Electric City,” this particular drop nods to the bright, neon lights of Tokyo as seen in its colorful array of hues and subtle glow-in-the-dark accents. What’s more is that the Japanese retailer chose to incorporate its brick and mortar’s signature chain link fencing and neon tube motifs on each sockliner. The mita sneakers x Reebok Pump 25th Anniversary will be available at select Reebok Certified Network stockists around the globe, including mita, starting Saturday, September 13.
- Daigo Yamamoto/HYPEBEAST