The Rig Out & Reebok Classics Present "Give Me Your Classics and I'll Show You The Future"

The Rig Out highlights Reebok with the introduction of this brand new editorial and film. Dubbed “Give Me Your Classics and I’ll Show You The Future,” the piece looks at the way in which the pioneering brand has shaped modern sportswear, as well as British youth culture, since its evolution out of J.W. Foster and Sons back in 1958. Directed by Antony Crook with cinematography by Lol Crawley and a voiceover from Paul Popplewell, the editorial and video are set in Bolton and Manchester — the birthplace of Reebook — and coincide with the upcoming September 4 release of the retrospective Reebok Classics brand book.