PUMA SELECT Concept Store Hits South Africa

The Wilson Brothers and Brinkworth have come together to produce a new store concept in South Africa for PUMA SELECT. The aspirations behind this ambitious endeavor is to further highlight PUMA’s luxury product range, which has always been centered on performance, yet seeks inspiration from culture and fashion. The Wilson Brothers and Brinkworth take pride in their PUMA SELECT system’s flexibility and scaleability to adjust to any space. Their store concept makes excellent use of a pared back material palette that provides a neutral, yet interesting backdrop to the product range. Key component features, coupled with interchangeable accessories have been designed to be easily assembled using simple tools – in a number of numerous configurations – to make the system easy and quick to install, adjust and dismount when needed. As Adam Brinkworth explains, the SELECT system “isn’t about being ostentatious or showing off by using lavish materials. We think it’s much more about honesty to materials and the craft, which allows the product to speak for itself.” In coherence, his counterpart Oscar Wilson agrees affirming, “Spaces must be flexible and adjust to the product and activity in the store. This is key in today’s retail environment.” If you are ever in town, be sure to check out the newly opened PUMA SELECT store in Johannesburg, or the location in Cape Town, which launched earlier this year.