An Inside Look at Nike's Sport Research Lab

Emphasizing the power of data combined with innovative design, Nike gives us a glimpse of the high-tech research facilities inside the lab at Nike’s World Headquarters. Senior Director of the Nike Explore Team Sport Research Lab, Matthew Nurse breaks down the scientific process as an art form, which include capturing motion analytics, testing athlete tech material, and recording data with an overall goal of pushing the boundaries of performance. Working with the best athletes in the world directly in the research lab, Nurse states that this creative process provides the information and knowledge needed to drive innovation in Nike products worldwide. Enjoy the in-depth video of Nike’s Sport Research Lab above.