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Bitchslap Magazine and Danish surf brand OH DAWN have joined forces to create a new series titled The Worst Idea Ever, Dude. Following the journey of the small start-up, we see the struggles the team encountered on the road to success. Of course starting up a surf brand in a flat, cold country is possibly not the greatest idea but through hard work and perseverance, the brand has battled the odds through its passion for shaping beautiful boards. Enjoy the video above and head over to OH DAWN and Bitchslap to find out more.