Nike's "House of Mamba" LED Basketball Court

Coinciding with Nike Basketball’s summer-long “RISE” campaign is the brand new House of Mamba–a

By
Sports
32,030 Hypes 0 Comments

Coinciding with Nike Basketball‘s summer-long “RISE” campaign is the brand new House of Mamba–a state-of-the-art basketball facility in Shanghai. Set to host 30 players representing 27 different cities–each of whom was selected last week by none other than LeBron James–for next leg of the campaign, the Kobe-centric facility is highlighted by a full-sized LED basketball court. The first of its kind, the court brings graphics, video and player-tracking to life, utilizing motion-tracking and reactive LED visualization to train, guide and challenge the RISE players through a variety of drills–all of which are based on Bryant’s own training and adapted specifically for the court.

Stay tuned for more from the “RISE” campaign and the House of Mamba as the Black Mamba himself will cut the remaining 30 players down to just 10, each of whom will compete at the RISE Final held at Wukesong Basketball Park in Beijing on August 16. The three winners from the final will then make their way to Barcelona to participate in the Nike World Basketball Festival from September 5 through September 7.

Read Full Article

What to Read Next

Engineered Garments x Vault by Vans 2014 Fall OG Classic Slip-On LX for NEPENTHES
Footwear Fashion

Engineered Garments x Vault by Vans 2014 Fall OG Classic Slip-On LX for NEPENTHES

After first surfacing quite a few months back, this fall’s collaborative release from Engineered

Cam'ron - 1st of the Month, Vol. 2
Music 

Cam'ron - 1st of the Month, Vol. 2

Since the calender has flipped to August, Cam’ron has dropped off the second installment of his 1st

Interstellar Official Trailer #3
Entertainment

Interstellar Official Trailer #3

Legendary Pictures, Paramount and Warner Bros. present the latest look at Christopher Nolan’s


Nike Basketball Unveils the Brand New Team USA Uniform
Sports

Nike Basketball Unveils the Brand New Team USA Uniform

As Kevin Durant and company get set for this summer’s FIBA Basketball World Cup, Nike presents the

Sam Smith - I'm Not The Only One
Music 

Sam Smith - I'm Not The Only One

Sam Smith has unveiled the visual narrative for his tale of infidelity and betrayal, “I’m Not The

POLLS: Are All-Red Shoes Starting to Get Played Out?
Footwear Fashion

POLLS: Are All-Red Shoes Starting to Get Played Out?

It’s been roughly 15 months since the first real images of Kanye West’s Nike Air Yeezy 2 “Red

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.