Following up to her excellent 2013 debut mixtape, Love The Free, NYC artist Kitty Cash unveils the second installment of the series. Laced with contributions from the likes of Willow Smith, SZA, Dev Hynes, Dream Koala, Kali Uchis, Rochelle Jordan, and many more, the 29 records-deep project contains a healthy dose of alt-R&B and hip-hop vibes that will enhance your forthcoming experience. We met up with the talented NYC artist and talked about her latest creation as well as future collaborations.
How long were you working on the mixtape?
It took me about four months.
Can you delve a little bit into the concept behind this project?
I wanted to make a mixtape that highlighted progressive hip hop and r&b artists. So I took the original concept of what a mixtape is and applied that to the sound I wanted to share with the world. After I released part one, I realized that people took to this so I started to work on part II immediately. In the interim, a lot of my friends who are musicians were telling me that once they are known for a specific sound or style, it would be very hard for them to experiment with their sound. So for part II, I made sure it was known that Love The Free is the space for that. I wanted to be a platform where artists could try something a bit different and have fun with their passion.
How did you connect with the featured artists?
Some people I have been friends with but funny enough for a lot of people I just hit up the email in their sound cloud or twitter bio, hahhaha! Otherwise I went into my network and asked my colleagues and friends and friends of friends to connect. I just don’t take no for an answer.
Did you have a certain plan in mind when reaching out or is this something that developed rather organically?
It developed organically. I had a vision and I share that with everyone who has been personally requested by me to be a collaborator on the tape. We just take it from there.
Do you have a favorite record on the project?
I really love all of the songs on this project they are all so special, but Why’d You Read my diary was really special to me because it was the first time I was able to connect two artists who never worked to gather and put them on together on a record. I LOVE James (The GTW) and Yuna and I knew they could make magic together, I mean that’s what this tape is about and the song is amazing, it it gives me butterflies thinking how perfect it worked out.
What’s next on your agenda? When can we expect a next project/release from you?
I actually have a few things in the works…I am not really allowed to share just yet..sowwweee but I will for sure put my 200% in it. I also have several concept videos that were created by local film makers exclusively for Love The Free…I think the idea of having someone else interpret a song and not involve the artist gives the song a whole different life and gives the audience a different way to digest the song. I am really excited to share them with everyone. As for the next love the free, that will be sometime next year.
Industry lesson number one?
Always be prepared for shit to f*** up and just be ready to fix it with a smile.