senhor PRUDÊNCIO 2015 Spring/Summer "HOMONIMA" Video Lookbook

For the summer of 2015, Portuguese fashion label senhor PRUDÊNCIO presents the ”HOMONIMA” video lookbook to showcase its latest offerings. Adhering to a relaxed, rock and roll feel, the collection blends modern sartorial cuts with a sporty sensibility. Well refined geometric shapes and the contrast of dark and light colors cull inspiration from architectural works by Pancho Guedes and Nadir Fonso. Loud prints and graphics take on bomber jackets and button-up shirts are paired with tapered pants, while reinterpreted cycling apparel furthers the line’s functional motifs. Shot by Carlos Carneiro and produced by London Sessions, enjoy the lookbook above and look for the collection at senhor PRUDÊNCIO.