One of our absolute favorites from Down Under continue to progress with every release as P.A.M. unveils a campaign for its Fall/Winter 2014 collection. The “PRO ACTIVE MUTATION” campaign takes a decidedly deadpan, unfiltered approach to the brand’s existing psychedelic aesthetic, creating an illusion of one form with two bodies. Featured here are key selections from the collection, which finds sportswear-inflected hoodies, zip-ups, and form-fitting pants contrasted by staple chambray button-ups and elongated tees. Enjoy this look through P.A.M.’s trippy new campaign, and look for the collection at retailers soon.
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