P.A.M. 2014 Fall/Winter "PRO ACTIVE MUTATION" Campaign
One of our absolute favorites from Down Under continue to progress with every release as P.A.M.
One of our absolute favorites from Down Under continue to progress with every release as P.A.M. unveils a campaign for its Fall/Winter 2014 collection. The “PRO ACTIVE MUTATION” campaign takes a decidedly deadpan, unfiltered approach to the brand’s existing psychedelic aesthetic, creating an illusion of one form with two bodies. Featured here are key selections from the collection, which finds sportswear-inflected hoodies, zip-ups, and form-fitting pants contrasted by staple chambray button-ups and elongated tees. Enjoy this look through P.A.M.’s trippy new campaign, and look for the collection at retailers soon.
