Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • HBX
  • Jordan Brand
  • Air Jordan
  • ANCELLM
  • Jennie
  • Air Jordan 4
  • F1
HypebeastHypebaeHypemapsHBX

BMW Presents "The Epic Driftmob" featuring the M235i

BMW re-imagines the ‘flash mob’ with a nifty new commercial. Taking its supercharged M235i to the

BMW Presents "The Epic Driftmob" featuring the M235i
Automotive
11.3K 0 Comments
Save

BMW re-imagines the ‘flash mob’ with a nifty new commercial. Taking its supercharged M235i to the streets of Cape Town, South Africa, the brand organized a ‘Driftmob’ with professional drivers performing a choreographed drifting sequence. The roar of the M235i’s six-cylinder engine itself is exciting enough, but the precision of the driving is sure to drop jaws of gearheads and normal viewers alike. Enjoy “The Epic Driftmob” video here, then peep the equitably-impressive behind-the-scenes video below afterwards.

Read Full Article

What to Read Next

BMW M Concept Neue Klasse: BMW's First Fully Electric Performance Sedan Revealed at Le Mans
Automotive

BMW M Concept Neue Klasse: BMW's First Fully Electric Performance Sedan Revealed at Le Mans

The prototype brings quad-motor eDrive, Heart of Joy supercomputer and track-focused i3 styling to the Le Mans circuit.
3 Sources
3 Sources /
1.3K   0 Comments
Save
Ronnie Fieg Unveils One-of-One BMW 3.0 CSi and M6 E24 for Kith's 15th Anniversary
Automotive

Ronnie Fieg Unveils One-of-One BMW 3.0 CSi and M6 E24 for Kith's 15th Anniversary

The fourth chapter of the Kith x BMW partnership spotlights the iconic Inka Orange archival hue across bespoke restorations and apparel.
By /
2.7K   0 Comments
Save
BMW M2 Coupé RR Edition Joins S 1000 RR Duo
Automotive

BMW M2 Coupé RR Edition Joins S 1000 RR Duo

BMW South Africa links the M2 Coupé RR Edition with BMW Motorrad superbikes in a South Africa‑only capsule capped at 10 examples per model.
1 Sources
1 Sources /
1.2K   0 Comments
Save
BMW Is Reportedly Developing an All-Electric i4 Convertible for 2028 on Its New Neue Klasse Architecture
Automotive

BMW Is Reportedly Developing an All-Electric i4 Convertible for 2028 on Its New Neue Klasse Architecture

The Maserati GranCabrio Folgore is currently the only electric convertible available to American buyers above $200,000 USD.
B 2 Sources
B 2 Sources /
2.7K   0 Comments
Save
ACRE Orion Waterproof Jacket
Fashion

ACRE Orion Waterproof Jacket

Inventive San Fransisco-based apparel and accessories purveyor ACRE–a division of Mission
By /
5.6K   0 Comments
Save
King avriel - thesis (Album)
Music

King avriel - thesis (Album)

After capturing our attention over the last year or so with singles like “Paranormal Paradigm,”
By /
395   0 Comments
Save
Fredo Santana - Walking Legend
Music

Fredo Santana - Walking Legend

After some minor delays, Fredo Santana has finally dropped his new mixtape/album, Walking
By /
299   0 Comments
Save
PREMIERE: Jakarta Records Presents 'Summer In Jakarta' featuring Ta-ku, IAMNOBODI, 20syl, & More
Music

PREMIERE: Jakarta Records Presents 'Summer In Jakarta' featuring Ta-ku, IAMNOBODI, 20syl, & More

After teasing the project with select cuts earlier this week, Berlin-based Jakarta Records
By /
326   0 Comments
Save
Afew x KangaROOS Coil R-1 "Peanut Butter"
Footwear Fashion

Afew x KangaROOS Coil R-1 "Peanut Butter"

Afew has officially revealed its upcoming “Peanut Butter” collaboration with KangaROOS. Making use
By /
78   0 Comments
Save
Stampd & Vans OTW Present "Landmarks"
Footwear Fashion

Stampd & Vans OTW Present "Landmarks"

A mere few days ahead of their collaborative release, Stampd and Vans OTW have pulled the curtains
By /
5.2K   0 Comments
Save
Dennis Morris: Bob Marley Photographer & Musical Viewfinder
Music

Dennis Morris: Bob Marley Photographer & Musical Viewfinder

Dennis Morris’ career is the stuff of Almost Famous lore. The London-born photographer was at the
By /
437   0 Comments
Save
Kanye West's 'My Beautiful Dark Twisted Fantasy' Tops GQ's List of "21 Albums from the 21st Century Every Man Should Hear"
Music

Kanye West's 'My Beautiful Dark Twisted Fantasy' Tops GQ's List of "21 Albums from the 21st Century Every Man Should Hear"

As if Kanye West’s revered 2010 album, My Beautiful Dark Twisted Fantasy, needed any more critical
By /
488   0 Comments
Save
Meet Dennis Morris, Bob Marley Photographer & Musical Viewfinder
Music

Meet Dennis Morris, Bob Marley Photographer & Musical Viewfinder

A mastermind behind a camera and a living legend within the music industry, Dennis Morris is a name
By /
737   0 Comments
Save
Marcelo Burlon County of Milan 2015 Spring/Summer Fashion Show Recap
Fashion

Marcelo Burlon County of Milan 2015 Spring/Summer Fashion Show Recap

As one of the new darlings of Milanese street fashion, Marcelo Burlon was charged with the task of
By /
8.1K   0 Comments
Save
Michael Bastian x Hewlett-Packard Smartwatch to Debut This Fall
Tech & Gadgets

Michael Bastian x Hewlett-Packard Smartwatch to Debut This Fall

This fall American designer Michael Bastian will look to redefine the classic timepiece, teaming up
By /
19.7K   0 Comments
Save
Leo Justi - Heavy Baile (Mixtape)
Music

Leo Justi - Heavy Baile (Mixtape)

Check out this Heavy Baile mixtape, a reinvention of the genre that owes its sudden prominence to
By /
530   0 Comments
Save
More ▾