Following its recent opening, HYPEBEAST photographer Benoit Florencon was invited to photograph Shanghai’s new adidas Originals flagship store to share with you, our readers. Preceding locations in Seoul, London, Moscow, New York and Paris, all of these “Neighbourhood” concept stores are expected to have a high degree of local relevance, taking inspiration from its surrounding neighborhood and blending into the nearby architecture. The German brand’s intent is to reinforce the Originals line as a pioneering streetwear imprint through exciting collaborations, limited edition drops, special events, artist exhibitions and more, all within each immersive retail space. If you’re in the Shanghai area, be sure to check out the new adidas Originals store and let us know your thoughts.
- Benoit Florencon/HYPEBEAST