Nike Air Trainer III Premium "Bo Knows Horse Racing"

Pulling inspiration from Bo Jackson’s time as a jockey in the classic “Bo Knows” advertising

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Pulling inspiration from Bo Jackson‘s time as a jockey in the classic “Bo Knows” advertising campaigns, the new Nike Air Trainer III Premium features two pixelated logos including a horse and jockey combo on the tongue, and his now retired collegiate number “34” on the heel. The colorway consists of a black/gray upper and speckled midsole, with a yellow and pink sole and lining drawing from Jackson’s jockey outfit. The Nike Air Trainer III Premium will be available at the Nike online store Friday, May 2 for $130 USD.

As Jackson is renowned for his multi-sport expertise, it remains to be seen if we’ll see similar editions other sports in the near future.

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