HYPETRAK Premiere: The Nepotist - Worry Hard

Hailing from Ithaca, New York, The Nepotist is trio composed of brothers Chris and Hayden Frank and Jacob Colin Cohen. With Cohen on drums, the Frank brothers on guitar, and all three of them providing vocals, the group has crafted a very solid alternative-soul sound in only a year of playing together as a band. Today we have the opportunity to pair up with The Nepotist to premiere the music video for their song “Worry Hard.” Directed by Billy Silva, the visuals provide a look into the tough life of a teddy bear that has just been tossed in the trash. Watch the fantastic “Worry Hard” music video above, and read what Chris Frank had to say about the song and video below.

“I was so thrilled when Bill pitched this video to us,” says Chris, “because it was so clear he understood where the song was coming from. I sing it sweetly, and most people think it’s a love song. It’s not.”