Founded in 2001 by Jochen Smuda and Martin Fussenegger, Ucon is a Berlin-based, street fashion brand based on the idea that “a good garment is hard to find.” Accordingly, the label has made its name with creative designs, quality tailoring, innovative appliqués and ethical production, all of which find their way into Ucon’s latest collection for Spring/Summer 2014. New this season are garments like sweaters, woven shirts, jackets and pants that draw upon familiar silhouettes, but keep things fresh with subtle twists and details. Standouts include the quilted cotton Pitt Jacket, athletic-style Synchrolux Hoodie and contrast pocketed Dennis Shirt, as well as the timely addition of gathered cuff pants in the form of the Vito Chino. Perfect for the transitional weather we’re currently experiencing, Ucon’s Spring/Summer 2014 collection is available now at the HYPEBEAST Store.
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