After showing off its range of premium offerings last month, Japanese footwear brand, TIMAI, presents a new video to accompany the release. The brand opted for an animated approach to the video, creating a trippy, futuristic reel for two of its silhouettes — the Oshin and the Jisen. Two squid-like humanoid characters feature in the video, set against the backdrop of a bright geometric grid. The squid motif runs strong throughout other TIMAI campaigns, and is meant to symbolize the increase in flavor and character as the shoe wears in. Enjoy the video for TIMAI’s Spring/Summer 2014 collection above, then head here to shop the collection.
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