Swatch 2014 Spring/Summer "Big Classic" Collection

While we’ve typically understood vibrant color and bold face illustrations as the hallmarks of Swatch‘s design language, the Swiss brand aims to shift perceptions with the introduction of a new range. The “Big Classic” collection is comprised of seven all-new silhouettes, building a distinctly mature take on classic Swatch aesthetics. All pieces are based on the brand’s 41mm stainless steel “Irony” casing, from there giving users their own option of bezels and faces from large numeration to diver-inspired looks. Swatch also made use of premium materials, offering an array of  crocodile-embossed leather and stainless steel straps for the clean designs. Pick up watches from the “Big Classic” collection online or at Swatch’s pop-up concept store on the fifth floor of Harrod’s London.