FüRTHER by GÔÔDMAN presents "BOLLYHOOD"

Artist and Pigalle family member GÔÔDMAN has just launched a new brand called FüRTHER and to highlight the label’s upcoming first collection, it has released this teaser video titled “BOLLYHOOD.” The unique video previews some upcoming pieces from the label and showcases the Hinduism-meets-streetwear aesthetic of the first collection. As GÔÔDMAN put it, “I found inspiration by thinking (to) myself, how Master P would dress if he would fall in love with a Bollywood actress?” The collection will be available exclusively at the Pigalle store in Paris from February 18.