Billionaire Boys Club London Satellite Store Launch

Billionaire Boys Club and ICECREAM Europe recently launched their latest Satellite Store in London’s Upper James Street, the old store front of BAPE EU. The new outpost continues BBC’s clean and colorful motifs, with geometric patterns and graphics of the moon taking on the floor, while in-store exclusives and pieces from BBC x ICECREAM 2014 spring/summer collection are displayed through glass cabinets and on rails. Be sure to drop by the new shop if you’re in the area and enjoy the recap clip from the launch party, which saw the likes of Danny Brown, Zane Lowe, Rainy Milo and Vic Mensa in attendance.