Billionaire Boys Club and ICECREAM Europe recently launched their latest Satellite Store in London’s Upper James Street, the old store front of BAPE EU. The new outpost continues BBC’s clean and colorful motifs, with geometric patterns and graphics of the moon taking on the floor, while in-store exclusives and pieces from BBC x ICECREAM 2014 spring/summer collection are displayed through glass cabinets and on rails. Be sure to drop by the new shop if you’re in the area and enjoy the recap clip from the launch party, which saw the likes of Danny Brown, Zane Lowe, Rainy Milo and Vic Mensa in attendance.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.