Italian luxury goods brand Salvatore Ferragamo has launched a new clothing campaign titled “A Man’s Story” in celebration of its 100 years in business. Inspired by individuals known for “making their own rules,” the project personifies Ferragamo’s attitude towards fashion and design. The campaign features British actor Douglas Booth, musician A$AP Rocky, ice hockey legend Henrik Lundqvist, and artist Ryan McGinley. Captured through vibrant short films and photographs by Francesco Carrozzini, the selection highlights the versatility of Ferragamo’s 2015 spring/summer collection through the lens of these people and their stories. Enjoy the images above and head over to Ferragamo’s online store to check out its latest offerings.