A$AP Rocky is the star of a new ad campaign by Salvatore Ferragamo dubbed A Man’s Story. The campaign is for Ferragamo’s Spring 2015 menswear collection, and is shot by Francesco Carrozzini, who previously shot Rocky for L’Uomo Vogue in 2013. MTV was on the scene as Rocky took part in the photoshoot, and filmed a short video documenting Rocky’s part in the campaign. Rocky shares a particularily powerful moment in his career in the clip, relating an experience of his to the campaign’s theme. You can watch the aforementioned vignette above, and check out a shot of Rocky from the campaign below.