Mr. Oizo – HAM (Directed by Eric Wareheim)

French purveyor of sophisticated electronic sounds, Mr. Oizo, has recruited the directing talents of Eric Wareheim to helm the visual to his new single “Ham.” The clip stars John C. Reilly in a fatsuit who’s on a dramatic mission to grab the last unit of a toy at the dollar store. Or to put it in Wareheim’s words:

“Ham” was a concept that I came up with like a year ago. I was visiting my relatives in St. Louis and we were going to a Wal-Mart to stock up on ammunition because my uncle was going to take us shooting at the range. And at the Wal-Mart there were about six or seven enormously obese people on Rascal scooters all trying to get in the front door at the same time. It was like a logjam. Then I walked in and noticed more of these Rascal scooters were going up to McDonald’s, which was inside Wal-Mart, and they would get their Big Macs and sodas and they would shop with the food, so they would be taking clothes and putting them on their bodies for sizing and they’d be all stained with ketchup and meat grease. It was just unbelievable. And then we went to the ammunition section and it’s literally right next to the toy section, which I couldn’t believe. So this whole idea of how our society is going toward fast food, obesity, and all the gun violence that’s been going on for the past couple years—it hit me really hard and I wanted to make something kind of showing the future of America, or actually present day America. A lot of my work doesn’t really have a social statement but this one leans a little more toward that.