Ex-Nike Designer Denis Dekovic was Working on Secret Sneaker Company with Michael Jackson

After a flood of allegations coming through yesterday regarding Nike’s $10 million USD lawsuit

Footwear
38,545 Hypes 0 Comments

After a flood of allegations coming through yesterday regarding Nike‘s $10 million USD lawsuit against three of its former employees, another story has now surfaced surrounding one of the accused designers, Denis Dekovic. Through a series of emails with Highsnobiety in May, we are presented with a lengthy correspondence between the two, of which will serve as evidence to the Multonamah County Circuit Court in Oregon for Nike’s lawsuit.

“In 2008, Michael Jackson, a very good friend of mine, asked me to help him create a new brand for him,” wrote Dekovic. Although this does not relate to adidas, it does point to the fact that Dekovic was in plans to launch an independent company, actions that would breach non-compete clauses he allegedly signed.

We are given further details in the secret Michael Jackson-inspired footwear line, which would have been dubbed “Moonwalker,” as Dekovic is even accused to have made personal requests from Jackson himself, including investments from the Italian fashion elite as well as $93 million USD in projected sales.

As for Jackson’s role in the project according to the emails, he was envisaged as “a mysterious presence behind the brand and it’s [sic] soul” but his name would not be directly used in the product. Price points for the line were projected to be $1,000 USD for the high-end offering and $350 for the entry-level model, which would both be manufactured in Italy.

Furthermore, the emails also saw Dekovic mention Renzo Rosso (President of the OTB Group, parent company to such brands as Maison Martin Margiela and Diesel) as a major investor and promised success based on “a top notch network of supporters (retail, bloggers, influencers).” Also emphasizing that the project would be a “leading sportswear brand” rather than a mere line of “fan-wear” offerings.

In response to these latest claims, Dekovic’s filed response stated, “The Moonwalker project was something I started with my friend Michael Jackson before I signed my non-compete in 2012,” adding that, “Since his death, the project has been in hiatus, I did not intend to launch any Moonwalker line during my non-compete period, and I do not have investors”

Take a look at the court documents as well as the electronic correspondence here and leave your thoughts on this latest piece of information in the comments below.

Read Full Article

What to Read Next

Phil Knight Speaks on Nike's Legacy & Its Endorsement Deal With Michael Jordan
Footwear

Phil Knight Speaks on Nike's Legacy & Its Endorsement Deal With Michael Jordan

Nike is his “Work of Art.”

Former Nike Designer Marc Dolce Is Now Officially on Board at adidas
Fashion

Former Nike Designer Marc Dolce Is Now Officially on Board at adidas

The new Vice President and Creative Director of the Three Stripes.

Inside Michael Jordan's Deal With Nike
Footwear

Inside Michael Jordan's Deal With Nike

A firsthand account at the historic deal that almost didn’t happen.


Nike Accuses Former Senior Shoe Designers For Taking Secrets to adidas in $10 Million Lawsuit
Footwear

Nike Accuses Former Senior Shoe Designers For Taking Secrets to adidas in $10 Million Lawsuit

Earlier this year, it was announced that three high-ranking senior designers at Nike would make the

Most Expensive Photograph Ever: Peter Lik "Phantom" Sold for Record $6.5 Million USD
Art

Most Expensive Photograph Ever: Peter Lik "Phantom" Sold for Record $6.5 Million USD

Photographer Peter Lik has cemented his position in art history by having his “Phantom” photograph

Dan Deacon Announces New Album, Releases New Song & Video
Music 

Dan Deacon Announces New Album, Releases New Song & Video

Dan Deacon has announced his first new studio album since 2012’s America, and shared a song from

#hypebeastkids: Someday Soon Denmark
Fashion

#hypebeastkids: Someday Soon Denmark

While fashion is a multi-billion dollar industry, the children’s sub-market is unduly desaturated.

Inside Shopify's Toronto Headquarters
Tech

Inside Shopify's Toronto Headquarters

Toronto-based design firm MSDS Studio recently completed what looks to be the perfect workspace for

Listen to Action Bronson's "Rap Monument" Verse
Music 

Listen to Action Bronson's "Rap Monument" Verse

Here we go; another big-name “Rap Monument” verse. Today’s selection is Action Bronson’s verse,


HYPETRAK Mix: Louie P – YUNGSTANKYMAN
Music

HYPETRAK Mix: Louie P – YUNGSTANKYMAN

Our friends over at HYPETRAK recently linked up with Kaytranada’s younger brother — and one half

A Closer Look at the wings+horns x New Balance MT580
Footwear

A Closer Look at the wings+horns x New Balance MT580

Over the past decade, Vancouver based wings+horns’ high style and craftsmanship have earned the

Four Tet - Parallel Jalebi (Hudson Mohawke Remix)
Music 

Four Tet - Parallel Jalebi (Hudson Mohawke Remix)

Hudson Mohawke has served up a remix of Four Tet’s Beautiful Rewind song, “Parallel Jalebi.”  The

2015 BMW M6 Coupé
Automotive

2015 BMW M6 Coupé

For BMW, “M” has always stood for one thing: performance. Every vehicle that adorns the iconic M

Diplo, Vampire Weekend's Rostam Batmanglij & Grizzly Bear's Ed Droste Have Reworked Ty Dolla $ign's "Stand For"
Music 

Diplo, Vampire Weekend's Rostam Batmanglij & Grizzly Bear's Ed Droste Have Reworked Ty Dolla $ign's "Stand For"

This is different. As Diplo points out, it’s usually rappers who “co-opt rap beats,” now it’s indie


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.