#hypebeastkids: Someday Soon Denmark

While fashion is a multi-billion dollar industry, the children’s sub-market is unduly desaturated.

Fashion
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While fashion is a multi-billion dollar industry, the children’s sub-market is unduly desaturated. Copenhagen-based brand Someday Soon Denmark seeks to rectify this with the release of its inaugural collection. Made distinctly for boys aged 2-14, the collection draws on classic men’s silhouettes, yet sizes them down to the grade school circuit. Someday Soon offers graphic crewnecks, T-shirts, trousers, and even bomber jackets for the small society, all done up with tasteful Scandinavian sensibility. For the little ones in your life, look for this collection to hit retailers such as colette, Selfridges and Barneys New York in the near future.

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