Jewelry Label EFFRA London Launches Webstore with the Home Collection

Blurring the past and present through the fusion of contemporary design with antiquated sensibilities, EFFRA London redefines what it means to be a modern-day jewelry maker. Validated by the likes of singer and model Rosie Lowe and DJ Jon Rust among others, the budding brand draws most of its immediate inspiration from the cutting edge cultures of London’s music and art scenes. However, for the brand’s inaugural webstore release it looks to seafaring tradition with the Home collection. It is said that the swallow tattoo would adorn the neck and hands of a mariner as a reference to the number of miles he covered as well as encourage a safe voyage home. Consisting of both the Home ring and Home pendant in your choice of polished gold, matte gold and silver, each piece is crafted in London’s famous jewelry district of Hatton Garden, then carefully checked, packaged and hand-sealed by the team in Hackney prior to shipment. Available separately and as a pair, you can purchase EFFRA London’s Home collection here.