A$AP Rocky Explains Shots at Hood By Air & Been Trill

A$AP Rocky’s recent track “Multiply” fired directs shots at Shayne Oliver’s HBA brand

Fashion
4.7K 0 Comments

A$AP Rocky‘s recent track “Multiply” fired directs shots at Shayne Oliver’s HBA brand alongside Been Trill. The onslaught was a complete 180 for the rapper who has long praised both labels for their provocative designs. Rocky recently explained his disses in a new interview with New York Magazine‘s The Cut, bluntly proclaiming “It is what it is. HBA sh*t is weak.” Check out below for a snippet of the conversation where Rocky further speaks on his issues with both HBA and Been Trill, and head to The Cut for the full piece.

Anything in particular?

I’m going to put it to you like this: I can say that I’ve been scrutinized for my fashion since I was about 15 years old. A lot of people got it easy. I feel like I had to go through the whole Civil Rights Movement just to be comfortable, to make other people comfortable, to be able to wear what they want to wear, and a lot of dudes are just claiming to have it without having to have that sacrifice or suffering through all that kind of shit. We’ve been through that kind of shit. That’s all I can really say about it. It is really miniscule. It’s no real beef.

What do you mean, you’ve been through everything?

No, meaning the way that I look now, this wasn’t acceptable about 12 years ago in the hood. [He’s wearing a closely tailored black suit.] Because we’ve always been dressing like this and it wasn’t acceptable and we made it acceptable.

And there is an aspect of those guys that doesn’t get that?

They changed. They look like me now. Or at least they try to.

I’m just trying to understand what you mean. These guys don’t understand what you experienced in fashion?

What guys are you referring to at the moment?

The Hood by Air folks.

I’m not even talking about them at the moment; I’m talking about regular, typical motherfuckers, people in the hood, in middle America, all around the world.

Read Full Article

What to Read Next

A$AP Rocky Explains Why 'Dont Be Dumb' Album Release Is Delayed
Music

A$AP Rocky Explains Why 'Dont Be Dumb' Album Release Is Delayed

Until Fall 2024.

A$AP Rocky Speaks on Drake Beef, "I Got Bigger Fish To Fry"
Music

A$AP Rocky Speaks on Drake Beef, "I Got Bigger Fish To Fry"

Letting the world know he is not interested in this “little kitty shit.”

Denzel Curry Drops New Track “HOODLUMZ” With A$AP Rocky and PlayThatBoiZay
Music

Denzel Curry Drops New Track “HOODLUMZ” With A$AP Rocky and PlayThatBoiZay

Ahead of releasing his ‘King Of The Mischievous South’ sequel tape.


A$AP Rocky Reimagines the PUMA Mostro via 3D Printing
Footwear

A$AP Rocky Reimagines the PUMA Mostro via 3D Printing

The striking, spiky steppers drop later this week.

Star Wars Episode VII is Titled 'The Force Awakens'
Entertainment

Star Wars Episode VII is Titled 'The Force Awakens'

Taking to its official Twitter account, Star Wars confirms the latest title of its much-anticipated

Caste Quality "Installment 6" Video
Sports

Caste Quality "Installment 6" Video

Philadelphia-based skatewear brand Caste Quality has released the sixth iteration in its

Nike LeBron 12 "Trillion Dollar Man"
Footwear Fashion

Nike LeBron 12 "Trillion Dollar Man"

Inspired by King James’s legendary work ethic and physicality on the court is the upcoming

Stampd 2014 Winter Essentials Collection
Fashion

Stampd 2014 Winter Essentials Collection

Known for its simple yet provocative designs in signature black-and-white color palette, Los

Jean Touitou Calls Out Hedi Slimane in Interview with Vestoj
Fashion

Jean Touitou Calls Out Hedi Slimane in Interview with Vestoj

Fashion journal Vestoj recently caught up with Creative Director and Founder of A.P.C., Jean


Head Porter Plus 2014 Silver Accessory Collection
Fashion

Head Porter Plus 2014 Silver Accessory Collection

From Head Porter’s high-end Plus clothing line comes the second installment of its silver accessory

Packer Shoes x New Balance 740 "Purple Reign"
Footwear Fashion

Packer Shoes x New Balance 740 "Purple Reign"

Drawing inspiration from past Lakers glory days, Packer Shoes has added its own twist on New

The Hobbit: The Battle of the Five Armies Trailer
Entertainment

The Hobbit: The Battle of the Five Armies Trailer

Here we have the latest trailer for the final installment of Peter Jackson’s The Hobbit trilogy,

Paul Smith London Opens New Location in Sogo
Fashion

Paul Smith London Opens New Location in Sogo

Not long after it inaugurated its first dedicated men’s store in the Greater China region at the

A Closer Look Inside the D-mop Concept Store on On Lan Street Hong Kong
Fashion

A Closer Look Inside the D-mop Concept Store on On Lan Street Hong Kong

D-mop recently unveiled the newly revamped version of its 22-year-old concept shop on On Lan Street

More ▾