Beats by Dre Presents LeBron James in "RE-ESTABLISHED" Commercial
LeBron James celebrates his return to Cleveland in the latest Beats by Dre campaign titled
LeBron James celebrates his return to Cleveland in the latest Beats by Dre campaign titled “RE-ESTABLISHED.” Taking a journey back to his roots in Akron, Ohio, James visits his alma mater at St. Vincent-St. Mary as the video transitions to scenes depicting the NBA star working in the gym while assisted with Beats by Dre gear. The electronics label creates a timely campaign with Cleveland’s hometown hero as the world awaits his eventual return to the court. Enjoy the video above.