Amazon Takes on Google Chromecast with the Fire TV Stick

Amazon continues its campaign into TV takeover with the release of its Fire TV Stick. Drawing

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Amazon continues its campaign into TV takeover with the release of its Fire TV Stick. Drawing obvious parallels with Google’s revolutionary Chromecast, the American brand follows up its Fire TV device release from the summer with a competitively-priced option. The Fire TV Stick plugs directly into a TV’s HDMI port, built to stream a library’s worth of movies, TV shows and online videos – those of Netflix, Amazon Instant Video, Hulu Plus to be specific. The stick arrives with 8 GB of internal storage and is touted as harboring six times the processing power of rival devices. What’s more, Amazon developed its own internal prediction algorithm – ASAP (Advanced Streaming and Prediction) to save your show preferences to a cache and preemptively load them. All this arrives at a very reasonable $39 USD. Head over to Amazon to learn more about the Fire TV Stick.

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