Not simply a sports company, Nike is a purveyor of all things ‘sport,’ and through its marketing discourse over the years has done well to unearth the true spirit of every activity it touches. One of these notable ventures is snowboarding, as Nike’s top tier team claims two-time Olympic medalist Danny Kass, Winter X Games champ Louie Vito and stylish rider Austin Smith on its roster. Despite these varying personalities, snowboarding is as much about filming as it is about red-eye flights, equal parts powder and pain – a ceaseless chase for the thrill of the slopes. Here Nike Snowboarding releases “The Sounds of Snowboarding,” a photo montage of all things snowboarding, in promotion of the forthcoming Never Not full-length film coming next month. Immerse yourself in the sounds above.
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