Honda Commercial Pays Tribute to Ayrton Senna

Widely regarded as one of the most iconic moments in Formula 1 racing, Ayrton Senna’s legendary

Automotive
7,361 Hypes 0 Comments

Widely regarded as one of the most iconic moments in Formula 1 racing, Ayrton Senna‘s legendary Suzuka 1989 qualifying lap was brought back to life in Honda‘s latest commercial. Through a masterful composition of thousands of speakers and light fixtures, the commercial duplicates Senna’s exact movements and recreates the entire lap without placing an actual car on the road. An eerie yet beautifully dramatic tribute to the late racer, the commercial also commemorates the reunion of Honda with McLaren, who are set to join forces again in 2015.

Read Full Article

What to Read Next

Oscar Piastri Is Making His Mark in the World of F1
Sports

Oscar Piastri Is Making His Mark in the World of F1

The young McLaren racer is just getting started.

Reiss and McLaren Formula 1 Draw a Parallel Between Fashion and Fast Cars in Debut Collection
Fashion 

Reiss and McLaren Formula 1 Draw a Parallel Between Fashion and Fast Cars in Debut Collection

Presented by Reiss
In three capsule collections, discover how the brands are driving tailored engineering.

Formula 1 Debuts World's First "F1 DRIVE" Karting Experience In London
Automotive 

Formula 1 Debuts World's First "F1 DRIVE" Karting Experience In London

Featuring state-of-the-art in-kart audio voiced by Lewis Hamilton, Charles Leclerc, and Max Verstappen.


Update: Lewis Hamilton Officially Joins Ferrari for 2025 Formula 1 Season
Sports 

Update: Lewis Hamilton Officially Joins Ferrari for 2025 Formula 1 Season

“The time is right for me to take this step and I’m excited to be taking on a new challenge,” Hamilton said in a statement.

New Balance 2013 Fall M996 Revlite Collection
Footwear Fashion

New Balance 2013 Fall M996 Revlite Collection

Earlier this summer we gave you a preview of the upcoming New Balance M996 Revlite and now we’ve

HAZE x HEX 2013 Spring/Summer Bag Collection
Fashion

HAZE x HEX 2013 Spring/Summer Bag Collection

California bag company HEX has teamed up with illustrious street artist and designer Eric Haze on a

Givenchy 2014 Spring/Summer Accessories Collection
Fashion

Givenchy 2014 Spring/Summer Accessories Collection

The dust may have already settled on Paris men’s fashion week, but there’s still plenty to look

Willis Earl Beal - Too Dry To Cry
Music 

Willis Earl Beal - Too Dry To Cry

Willis Earl Beal, a man who has one of the most interesting backstories in music, released a new

Kanye West's Donda Launches Free Music Writing Program for Chicago Youth
Music 

Kanye West's Donda Launches Free Music Writing Program for Chicago Youth

Kanye West’s nonprofit Donda’s House has launched a free music writing program in order to help


LG Curved OLED TV
Tech & Gadgets

LG Curved OLED TV

LG has unveiled a brand new, cutting edge OLED TV that features a unique curved display as well as

Agenda LBC: Diamond Supply Co. 2014 Basket Weave Leather Accessories
Fashion

Agenda LBC: Diamond Supply Co. 2014 Basket Weave Leather Accessories

One of the consistent attendees at the Agenda Shows is always mainstay skate and lifestyle brand,

Tyler, the Creator Shares His Thoughts on the Yeezus Album and Odd Future's Future
Music

Tyler, the Creator Shares His Thoughts on the Yeezus Album and Odd Future's Future

Tyler, the Creator and his Odd Future cohort recently took their pop-up “sweatshop” to Milan where

Balmain Black Leather & Suede High-Top Sneakers
Footwear Fashion

Balmain Black Leather & Suede High-Top Sneakers

Balmain offers up a good look for the cooler months ahead with these black Leather & Suede

Agenda LBC: AXS Folk Technology x CLAE 2014 Spring/Summer Mills Runner
Footwear Fashion

Agenda LBC: AXS Folk Technology x CLAE 2014 Spring/Summer Mills Runner

For a footwear brand like CLAE, the majority of its designs thus far have existed within the often

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.