Burgeoning Chicago-based brand dopeboymagic is great at grabbing attention. From its name to its threads, the young label has a penchant for visually arresting viewers, immersing them in a necessarily un-glitzy vision of the Windy City. The latest presentation finds a crew of youngsters doing their best Chief Keef impression, representing dopeboymagic around various Chicago locale. With epic portraiture from Chicago’s own trashhand, the lookbook eloquently captures the brand’s range of printed T-shirts, bucket hats and bottoms in a gritty, street-inspired set. Enjoy the photos above, and be sure to look for more dopeboymagic on the brand’s web shop.
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