Continuing on their celebration of the Reebok Classic Leather‘s 30th anniversary, the brand has collaborated with Tokyo retailer mita sneakers. As previously shown, this sneaker is a colorful combination of materials and tones, meshing pig suede, sky blue chambray, terry and glow-in-the-dark on one nicely executed silhouette. Behind this is Shigeyuki Kunii, creative director at mita sneakers, who is responsible for the innovative design process with which mita approaches its collaborations. HYPEBEAST was able to sit down with Kunii to discuss his creative logic behind the shoe, which was made to be fluid between different times of the day, and between environments. Enjoy the full video piece above.
If you’d like to stay up-to-date with all of the latest videos from HYPEBEAST’s YouTube channel, subscribe to it by clicking here.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.