Beyoncé’s “Standing on the Sun” H&M Commercial (Behind-the-Scenes)

After watching the official commercial for H&M’s Beyoncé-powered swimsuit collection, it is now time to check out some behind-the-scenes impressions. Case in point, the Swedish retail clothing company has unveiled a new video, which finds director Jonas Åkerlund and H&M’s creative director Donald Shneider delving into the ad’s fusion of the four elements: fire, water, wind and earth.