adidas celebrates the visionaries who have helped shape the brand with this new video series dubbed adivisionaries. Building on the pioneering spirit of adidas founder Adi Dassler, these visionaries have blurred the boundaries of traditional shoemaking in the quest for ever lighter, stronger and better performing footwear. The first installment takes a look at footwear designer Mr. Omori, a man who has been dedicated to his craft for the past 50 years, with the last 14 spent at adidas. Forgoing modern methods of design, Mr. Omori continues to design and craft shoes by hand. Check out the video and stay tuned for further installments.
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