H&M lends its efforts to English fixed gear bike and technical apparel maker Brick Lane Bikes. The line combines casual style with athletic function, preferring materials known for comfort, breathability and impermeability including a Shell Jacket made with recycled polyester, a Stretch Blazer with organic cotton, elastane and nylon, and a series of T-shirts made with cotton or Merino wool. Those looking forward to the collection can find it in 180 stores worldwide and online starting March 7.
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