When shooting the video for Joey Bada$$‘s “Unorthodox,” the goal of Creative Control was to take viewers on a visual journey through the gritty streets of Brooklyn. Comprised of Coodie and Chike, the well-regarded New York production house embarked on a directorial journey of their own, going from background “backplates” to the green screen and finally, the animation process which brought the final product to life. Take a behind-the-scenes look at the making of “Unorthodox” here and stay tuned for the official music video from Joey Bada$$ and producer DJ Premier.
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