hype cog

SoCal-based counter culture brand Heel Bruise gives us a look at its upcoming 2013 spring/summer lineup in a lookbook released just recently. A variety of graphic tees make up the base of the collection, distinctly showing off its pop culture and parodic influences such as with the Unlucky Strike design, while other items include two button-downs, a pair of camo shorts, a graphic ’90s-inspired hoodie, and an assortment of headwear. Look forward to more details on the release and availability of this collection in the coming months.

Read Full Article

What to Read Next

Natural Selection Denim 2013 Spring/Summer Lookbook
BWGH 2013 Spring/Summer Collection
Joey Bada$$ Announces Tour with Pro Era and Flatbush Zombies
Daughter – Love (Zebra Safari Edit)
The Royal Concept - Digital Love (Daft Punk Cover)
Native Youth 2013 Spring/Summer Lookbook
Load More
HYPES is a real time popularity metric informing readers of what is trending