hype cog

Natural Selection Denim was founded in 2009 with inspiration coming from Charles Darwin’s book The Origin of Species by the way of Natural Selection. But survival in today’s highly saturated denim market is no easy feat, and for Spring/Summer 2013 the British label aims to separate itself from the pack with carefully considered denim pieces and a subtle British aesthetic. Focusing on fit, fabrication, finishing techniques and understated detailing, Natural Selection evolves its offerings this season with 5-pocket styles in a variety of fits — skinny, carrot, taper, narrow and straight — and a multitude of washes ranging from raw to buried. New for the brand, meanwhile, is the Chapman denim jacket in an antique sky finish, along with the inky Isis denim shirt and Tennis Knit in navy. Look for Natural Selection Denim’s Spring/Summer 2013 collection now at select stockists.

Read Full Article

What to Read Next

BWGH 2013 Spring/Summer Collection
Joey Bada$$ Announces Tour with Pro Era and Flatbush Zombies
Daughter – Love (Zebra Safari Edit)
The Royal Concept - Digital Love (Daft Punk Cover)
Native Youth 2013 Spring/Summer Lookbook
NBA Denies Banning Lil Wayne
Load More
HYPES is a real time popularity metric informing readers of what is trending