As contemporary American icon Marc Jacobs settles in at the helm of Diet Coke’s creative branding campaign, the multi-billion-dollar beverage company enlists legends in their own right – NIGO of HUMAN MADE and BEAMS‘ Hiroshi Kubo – to curate a capsule collection of casual attire adorning the nearly 130-year-old Coca-Cola script. Having already posted its lookbook with black and white imagery as well as a video discussion with NIGO, the HYPEBEAST team was on hand to cover the launch of said line this past Friday at BEAMS Harajuku in Tokyo. The above images showcase the nostalgically-driven interior retail space that seems to mimic an old Coke factory as well as a collection of cans that depict the HUMAN MADE emblem and of course the forthcoming range of collaborative garbs. Individuals in attendance included Yoon of AMBUSH, designer Akeem the Dream, interior designer MASAMICHI KATAYAMA and many more.
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