A few weeks after the initial preview we’ve got a glimpse of the Coca-Cola x HUMAN MADE x BEAMS 2013 capsule collection, a conceptual venture which plunges into aesthetics of ’80s Coca-Cola vendor wear. A line which NIGO holds close (he is an avid collector of vintage Coca-Cola ornaments alongside formative stints as Japan’s Coca-Cola yo-yo champion) the illustrative lookbook aptly sees NIGO, stylist Atsuhi Okubo, BEAMS press officer Mina Sawada, model Yoshiaki Takahashi, and BEAMS CEO Yo Shitara boast the vintage shop coat, work shirt, pinstripe set, sweater and graphic tee in the comfort of their own surrounding. Crafted with meticulous cut and sew approach over trademark designs, the collaborative collection will launch February 23, with availability from BEAMS retailers and its online store.
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